Our values

One Aviva. Twice the value

As a business, we give our customers prosperity and peace of mind.

We do it by living up to our brand motto 'One Aviva. Twice the value'. It's a simple way of expressing what we do for our customers - and how we do it. In more practical terms, our values explain the way we think and work.

Progressiveness

We have a clear vision of the future, encourage innovation and improvement, and champion continuous learning. We lead the industry by listening and responding to customers and keeping ahead of the competition.

Integrity

We behave in a way that's consistent with professional and ethical standards. We're open, honest and we keep commitments, taking personal responsibility for what we say and do. And we earn trust and respect through honesty and fairness.

Performance

We have clear goals, and we achieve them working together in an efficient, effective manner.

Teamwork

We believe teamwork is the lifeblood of Aviva. The way we commit to a common vision, support one another and share knowledge creates a sense of community and belonging. It also means we collectively take pride in all our achievements.